Choosing the foundation formula best suited to your skin type can be just as overwhelming as colour matching and that’s when hasty decisions are made and before you know it you have spent a fortune finding your perfect match.

Below is a breakdown of the pros and cons and types of coverage available for both powder and liquid formulations to help you through the process, whether you are purchasing for the first time or updating your makeup as the seasons change.

 Types of coverage -

Full Coverage = camouflaged imperfections for a flawless finish
Medium Coverage = buildability and evens out skin tone
Light Coverage = a sheer, breathable base with freckles visible

 Foundations to suit different skin types:

Combination skin - foundation for oily or dry skin provides oil-controlling benefits as well as hydration for dry areas
Dry Skin - hydrating and illuminating formulas deliver much needed moisturisation for thirsty skin
Oily skin - matte foundations with oil control help to combat shine

Powder Foundation Pros
Powder foundations can be loose or pressed with hydrating, illuminating, and mattifying formulas available. Powder provides a sheer coverage and is more favourable for a natural, less “made -up” look. As well as having superior staying power in warmer weather, powder formulations also have the added bonus of
on–the–go touch ups. Hello convenience!

Powder Foundation Cons
Powders need to be applied with a brush and may take longer to achieve an even blend due to layering needed to get the right level of coverage. Settling can also occur around dry areas as well as fine lines and wrinkles which can then accentuate them.

Liquid Foundation Pros
Available in either a cream, oil, or water base, liquid foundation is buildable and can be easily applied with your fingertips, a foundation brush, or a beauty sponge. Providing full coverage with hydrating benefits for a smooth canvas, liquid foundation is also an ideal choice for mature skin.

Liquid Foundation Cons
Liquid matte formulas can draw unwanted attention to dryness and have a chance to cause clogged pores and blemishes due to being absorbed into the skin. Liquid has less staying power in warmer weather and lacks the convenience of on-the-go touch ups.

Useful tips -

Not after the matte look? Simply apply a mattifying primer & setting powder on oily areas.

For a less powdery finish mist your face after application, this will also help your makeup set.